We’ve done it again.  Bringing you amazing value and service.  We believe that we best serve our clients by reinvesting in ourselves.  Of course, that means we attend trainings, stay up to date on current trends, and carefully upgrade our system to bring you an excellent show.

SoundFire DJ is proud to make its first upgrade announcement for 2015.  All customers who had selected the “Premier” service will see the following upgrades at their wedding:

2 more wash bars to really bathe the room in many different colors of light

An additional effect light (2 total) for creating the “disco ball” effect, laser effects, and white LED chase patterns and strobes.

2 moving head “spotlight” fixtures.  They dance with the music and create exciting effects during upbeat songs, while helping to “set the mood” during the more intimate dances with appropriate effects.  If your venue allows haze or fog you can see the beams of light as they move through the air, and it looks amazing.

For those that have selected our “streamlined” service we haven’t forgotten about you, and your announcement will be coming later this year.

Stay tuned as we will have more announcements throughout the year for the exciting things we are bringing to SoundFire DJ.  Thanks for reading, and if you, or someone you know, need the right DJ for your wedding please give us a call 920-403-0827 or Contact Us through our website.  Thanks again!

We have had lots of great response and compliments to our 2014 “New Rig”.  In fact several of our 2015 clients complimented us on how clean, polished, and professional it looks.  It provides an amazing light show experience in the hands of a qualified artist.  


However, we are always finding ways to improve, and maintain our leadership in providing high quality wedding entertainment.  So, at the beginning of April we will be announcing our updates for 2015.  The updates will apply to both our Premier and Streamlined services.  


Stay tuned, as we will be announcing these changes April 2, 2015.


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The very first question couples ask these days when looking for professionals to help them is, “How much?”  Instead of calling vendors to find out how much they charge first, you should evaluate and forecast what your potential budget can be.

So, the first thing to do is make a budget for your everyday life.  If you haven’t done this already this is a good time to start.  We recommend using a spreadsheet program such as “Excel” or “Numbers” (If you have an iDevice that’s less than a couple years old you probably have “Numbers” for free.).  Use the spreadsheet to write down what your average monthly income is, then subtract what you pay out for bills each month (figure averages for utilities as best as you can).  Be thorough!  Even if it’s something you pay annually for, like magazine subscriptions or Xbox Live, break down the monthly cost and stick it in the expenses side.  For necessities such as gas and food try to give yourself a reasonable allotment for these things.  Once you’ve factored in your necessary expenses, then you should have your surplus.  This is what you can potentially put into savings for your wedding.

Now is also the time to throw a number out there for the amount of guests you want to have.  Just pick a nice round number as this is what you’re going to shoot for on your savings goal.  The average wedding guest costs $130-$160.

Let’s create an example: If you want to have 200 guests at your wedding you should save $26,000.  If you figured that you should be able to realistically save $800/month it would take you 2 years and 8.5 months to save that amount.

Of course if your parents are helping you then that’s less time you need to save.  Let’s say that from your parents you receive $10,000 to help with your wedding.  That leaves $16,000 to save which would only take 1 year 8 months.

Naturally this also puts into perspective how many guests may be appropriate for your budget too.  The average wedding in Brown County is in the middle of the $20k-$30k range.  However, the majority of weddings are $10,000 or less.  If your budget is $10,000 then a realistic number of guests is 75 from the figures given.  Also, please note that these numbers came from www.costofwedding.com.  We didn’t make them up.

Of course, there are those out there who are reading this that will say, “I had 200 people at my wedding and only spent $7,000.”  Of course, that begs the question of what did they skip or do themselves to accomplish that.  We won’t say you can’t have an enjoyable wedding that way, but we will say that in our experience in attending weddings the ones where the guest list was smaller with better quality all around seemed to be less stressful on everyone.

Here’s the last part of step one.  Once you figure out your budget based on the number of guests you want to have; then the next thing you want to do is break down how much of your budget you want to allocate for your major providers.  Here they are with a recommended percentage to allocate:

Venue (includes catering [food & drink] and cake): 35%
DJ (to possibly include ceremony and additional services such as lighting design and photo booth):  15%
Photographer:  9%
Florist & decorations 8%
Officiant 5%

The other 28% can be divided between things like, favors, bridal gown, accessories/pampering, wedding rings, transportation, invitations, etc.

Phew!  That first step is pretty involved, but you have to know where you are to know where you’re going right?

Now that we have an idea of what to allocate for each of our major vendors we can start to do our shopping.  Of course the first two things needed are a reception site and a ceremony site.  Usually the ceremony site is easy for couples to determine (especially the bride).  They always knew they’d get married in a church, on a lakefront, at a relative’s house, etc.  Just take one thing into consideration:  if you are having a good amount of out-of-town guests attending your wedding it may be prudent to have your ceremony and reception all at the same site.  At the very least try to have your reception at a location that is close to hotels where you can block off rooms.  Another thing to consider:  if you are having your wedding during football season be prepared for hotel room prices to be higher or for rooms to not even be available.

Also, if you are going to have your reception and ceremony at two different places, try to pick places that are close together. Ideally it should take no more than 10-15 minutes to travel between the wedding site and the reception site.  For your out-of-town guests have a place for them to kill time between the ceremony and reception if this lag time spans for more than an hour.  Perhaps a relative’s house is a possibility.

If you are thinking of having an outdoor ceremony ALWAYS have a backup plan in case of inclement weather.  If you have a harpist, violinist, or guitarist the elements can affect their instruments negatively, and they may not be able to play.  If you have a DJ, and it starts raining, they may unplug their system to protect their equipment.  So, be prepared with a secondary indoor option in case the great outdoors doesn’t work out.

Here’s a couple tips to help for those on tighter budgets:
If a venue has their own kitchen (no need for an outside caterer) then it’s usually far less expensive.  This alone can help free up a significant portion of your budget.
Having your ceremony and reception at the same location can help you save as well.

You have a budget, a place, and a date.  Now’s the part where you get to add the fun stuff.

No matter which vendor you call never ask “how much” right out of the gate.  Give a description of your wedding, and your needs.  Let the vendor ask questions to help narrow things down.  If the vendor asks to talk on the phone it’s because they most likely want to save you time by asking their questions verbally instead of texting or IMing through Facebook.  Set a phone appointment time.  Phone calls are still the quickest way to exchange information.  Also, a phone call, or face to face meeting, gives you much more information about a vendors personality so you can decide if this is a person you want to work with.

From this point start with your DJ.  I know, it sounds biased that we list this first, but entertainment is the single most important thing remembered for guests and brides when they look back on their wedding day.  Don’t take our word for it, ask the good people at St. Louis Bride & Groom Magazine about the huge survey they did.  (We’ve posted these statistics on our website to make them easy to find.)

So you have 15% of your budget to work with.  Now, for those of you with a $26,000 budget you’re probably thinking, “Woah, $3,900 for a DJ?”  Well, we would hope that your DJ should be worth way more than the cake and the chair covers so long as they deliver on their value. It’s actually a reasonable amount to have set aside, especially if you’re considering someone who’s very skilled, while wanting other entertainment options such as lighting design or a Photo Booth. All we’re saying is have it set aside so you’re prepared. Whatever you don’t use you can put toward another part of your budget. If you’ve budgeted properly, it just makes it easier and less stressful.

Always meet with your DJ prior to booking when possible.  If you happen to live a few hours away then do the best you can by phone or using some type of video meeting service like Zoom or FaceTime.  Good DJs will be willing to meet with you as often as needed, and you should be able to get a hold of them during the day.

Be skeptical of DJs that charge very little (starting under $1,300).  If the price is too good to be true then it is.  Don’t fall for it. We get too many calls from couples every season who get scammed by the low-ball DJ that cancels last minute, and now the couple is frantically trying to find a replacement. In nearly all cases the DJ that bailed also kept the deposit too. What’s worse, is the couple didn’t properly prepare room in their budget for a professional, and either end up with no one, or something less than desirable. Don’t join that club.

Once you have the provider who is going to help create the atmosphere to make great memories with you and your guests, you want to get the provider that’s going to help record those memories.

The photographer is important, and, just like DJs, there are very few great photographers, and there are lots of amateurs looking to make a quick buck.

Here’s a couple big tips to help you spot a good, or a bad, photographer:

Color/white balance – all photographers are shooting digital now.  If they’re using film chances are they are either a purist who is very expensive, or someone new to wedding photography that can’t afford a decent digital camera.

Look at the three images below:

Provided that your computer monitor is close to true color, you’ll notice in one image the colors look pure and balanced; while one looks a little too yellow/amber, and the other too blue/purple.  This is white balance.  To put it simply, light isn’t a perfect white color, so in order for the colors in a photo to turn out properly the camera has to compensate for the color of light.  An easy way to notice this is to look at these two light bulbs in the pictures below.  One looks orange, and one is pure white.  The wall is also painted white, so you can see how the light affects the color of the wall in the image.  Also, note how white balance compensation (second image) can change the color of the light.

A few more things to take note:

If the photographer has pictures where the subjects are out of focus, or looks like objects in the background are growing out of people’s heads, then that’s an instant sign that you’re dealing with an amateur (see image below).

Some tips for brides on a tight budget:
Find the absolute best vendors you can for your budget allocations. If you were able to reduce your venue costs you may be able to use that here to get your ideal vendors if they cost a little more.
Decorations are definitely a place to consider going the DIY (Do It Yourself) route if you absolutely need to save. There are many Facebook groups where recent brides will sell their recently used decorations at great prices.  Not only that, but chances are these decorations have only been used for one day and are likely to be in “like new” condition.
Don’t stress too much about decorations.  No guest has ever said, “Those decorations really made the night memorable.”  At best someone will say, “These center pieces were a nice touch/looked very pretty.”
Brides, if you’re going to do a “trash the dress” event after the wedding make sure you get a great looking dress for less money.  If you’re going to preserve the dress to possibly hand it down then factor in preservation costs to your overall dress cost.
Grooms – you have it easy.  If you get so many groomsmen in your wedding party to rent their tuxedos often times your tux rental is free. So, work on that circle of friends!

Congratulations!  You have your vendors booked!  You have a major chunk of work out of the way.

Now come the details – which will be the part where you may feel the most lost. By hiring quality professionals they will help make this so much easier!

If there is one thing I can say to sum up this entire section it is this:

Be decisive, and know what you want.  If you don’t know what you want take the time to get as much figured out as early as possible. Talk to the professionals you have hired for suggestions if you’re stuck, or talk to them first to prevent getting stuck in the first place!

I can’t begin to tell you how helpful it is for yourself, and your professionals, to know what you want early on.

A couple examples:

Think you might want to select a few different songs on your “must play” list for your DJ? That’s ok since the popular songs change month to month. Start filling out that list 6-8 months before your wedding, and you’ll have an easier time switching out a couple songs vs. having to come up with the entire list one month out before your wedding.

Not sure which flavor of cake you want? At least narrow it down to a few selections instead of the entire range that your baker offers.

What people do you want in your formal photos (typically taken between the ceremony and reception)? Let your photographer know as well as the people involved. Your photographer likely has a shot list to help with this too.

The fewer decisions you need to make about your professionals when it gets close to the time of your wedding, the better.  There will be plenty of other things to worry about such as people who don’t RSVP, making sure the bridesmaids and groomsmen get their fittings finalized for their garments, etc. In fact we could dedicate a full essay about the challenges you may face with “people wrangling”.

Proper professionals will get in touch with you at regular intervals to make sure things are going well.

Ideally speaking, by the time you send out your invitations you should have 99% of your plans with your professionals set.  The other 1% are the changes that will inevitably happen close to the wedding day.

One month prior to your wedding you should also have a very good idea of how many guests are attending.

Ok, we’ve stressed this (no pun intended) enough. Ok, maybe pun intended. At this point, it’s definitely pun intended.

If you’ve been diligent about getting your planning done as much in advance as possible then the time a couple months before your wedding is going to feel weird.  You’ll be thinking to yourself, “I feel like there’s something I should be doing to get ready for the wedding, but there isn’t anything I can do right now.” When you’ve double checked and triple checked everything, and you’re still saying this to yourself, then this is the time to come up for air and take a breath. During this time is when the pre-wedding festivities happen. So hopefully your circle of support is doing nice things for you (i.e. bridal shower, golf outing, spa outing, etc.).

Keep enjoying this time, up until about 2 weeks before your wedding. Then be ready for a few last minute changes.  Sometimes they’re big, and sometimes they’re small. Either way, roll with it, and know that if you hired the right professionals they will be able to help you compensate.

The week of your wedding everything should be ready to go.  Now you just enjoy the bachelor/bachelorette parties, the rehearsal dinner, and, of course, your big day!

Contact SoundFire DJ at 920-403-0827 to learn how we can help you with great entertainment for your wedding day needs.

I know what you’re thinking.  DJs play music!  Ok, you’re right, but only partially right.

There seems to be a huge misconception that has been growing over the past few years about what a DJ does, or at the very least, what they are supposed to do.  If you only think about it for 10 seconds when asked, “What does a DJ do?” 99 out of 100 people will say play music, have cool lights, and make remixes.  That’s your 10 second answer.

Here’s the thing – doesn’t a special occasion deserve more than a 10 second answer?  We believe it does.  In fact, we notice that most people don’t think beyond these 10 seconds, and then when they are calling around looking for the right DJ they don’t know how to differentiate between any of them other than the price.  This has led to people getting duped into buying cheap entertainment that either ruins an event, or said cheap entertainment doesn’t even show up to the event (and even worse, may keep any money you’ve paid them).

So, what does a real DJ do?  I’m going to tell you so you know the difference between a professional that cares about their clients and their craft, and the person that’s just trying to make a quick buck on the side from you as part of their hobby.  Instead of a 10 second answer, I’m going to give you 10 solid answers.

1)  Real DJs help you throughout the planning process.  Ask our recent past clients.  We didn’t just show up to play on the day of.  We were there to help throughout their journey to their day.  This primarily goes for school dances and weddings, but we are here to help for the casual parties too.  

2)  Real DJs know other real professionals.  Let’s say we’re talking about a wedding, and you need recommendations on a cake baker or a photographer.  Someone who has been in the business will have a network of connections to help you find those that will help enhance your day, and even, on the rare occasion, help you avoid those that may not suit your needs.

3)  Real DJs know how important their role is in your night, and they don’t take the responsibility lightly.  If your DJ doesn’t have any method of planning that involves breaking down the various parts of your evening and giving it some kind of organizational structure, then they don’t take your event seriously.  “Just winging it” is never acceptable.  The DJ is responsible for the flow of different events, the energy level in the room, coordinating with other service professionals you have hired and acting as a central hub of communication between them.  The music is maybe 40% of what a DJ does.  Especially for a wedding.  Does the photographer need white lighting at a certain picture opportunity, does the catering staff need a musical cue to bring out dessert, or if there is a buffet service does the DJ need to call the tables – these are just a few examples of how the DJ is central to the success of your event.  The details make up the whole.

4)  Real DJs invest time in education, practice, and study of their craft.  Ask your DJ if they have ever gone to a DJ convention or bothered to learn from a nationally known DJ either through video learning or seminars.  This is important.  Being a DJ & Emcee is a performance art just like playing an instrument or being a public speaker.  It needs to be given proper instruction, practice, and execution with evaluation & feedback.  DJs need to be comfortable speaking in front of an audience without the use of vocal pauses, and without talking too much.  DJs also need to be good performers with musical knowledge and turntable/mixing skills.

5)  Real DJs invest in high-end equipment, and know how to properly use it.  Now, this is an area that is hard for someone not in the business to identify, and no DJ is going to tell you their equipment isn’t quality.  Unfortunately you either need to know this yourself – which means you’ll spend A LOT of time researching something you’ll never need to know again, or get a second opinion from another professional that knows the industry and the equipment used.  If you’ve asked your DJ what brands they use and you can’t make heads or tails of it feel free to give us a call.  We will give honest feedback on your findings:  920-403-0827

6)  Real DJs have insurance and a backup plan.  If your DJ does not carry liability insurance then that leaves you vulnerable in case of a mishap where the DJ is directly involved.  There are a million scenarios that could be described, but the bottom line is if they don’t carry insurance then pass.  Also, ask what their backup plan is.  Real DJs should know and be networked with other real DJs in case something happens.  Also, real DJs carry backup equipment in the event of a failure, and they test out their equipment before an event.

7)  Real DJs should not have an ego, unless that ego is channeled into how well they can take care of you and your guests.  Just go on wedding wire and look at DJ reviews.  You’re bound to find some that talk about how a DJ wouldn’t take requests, or how a DJ was cheesy or rude.  This is not how a professional acts, and this is usually the result of a DJ with the wrong ego, lack of education/experience, or both.  That doesn’t mean the DJ plays a request right away every time someone asks for it, but instead they fit it in with the music and the flow of the evening.  They use their knowledge and expertise to keep the party going and keep as many people happy as possible.

8)  Real DJs don’t throw you under the bus.  Did you put a popular song on your do not play list for an event?  It’s your event, and you have your reasons.  You should not be pressured by a guest to go against this.  That’s why it frustrates us when a DJ says, “I can’t play that because so-and-so said not to.”  That is the wrong answer, because the first thing that person is going to do is go bother “so-and-so” (you) to let the DJ play it.  The correct answer is the DJ takes the blame for either “not having it,” or just politely says, “No, that song won’t fit in with what the crowd is into right now.”

9)  Real DJs work on a contract that guarantees services will be provided, and they have a higher retainer.  If a DJ only takes a $50-$100 retainer/deposit then it’s not hard for that DJ to back out if they want to.  It’s easy to refund a small amount like that… if they do refund you.  If there was no contract outlining the terms of the agreement they could easily take off with your money, and you would not waste the time or effort to try to get that money back.  A real DJ will provide a contract stating what services are provided, and, just in case, what happens should one or the other party cancels the agreement.  If the DJ cancels they should refund ALL of your money, and it needs to state this in the contract.  The retainer should also be in the neighborhood of $300 or more, or some professionals do 50% of the total.

10)  Real DJs know their value, and don’t undercut to get an event.  We’ve been conditioned by a world of never-ending sales and discounts, that when an honest price is given we always view it with skepticism.  We try to shop DJs like retailers, but DJs don’t operate like retailers.  DJs are not the same product at a different store so you buy the one with a lower price.  DJs need to be shopped like picking out a band.  This is an extreme example, but it’s like deciding between your neighbor’s garage band that can barely play “Smells Like Teen Spirit”, and having Aerosmith perform.  You know the neighbor guys will do the job for $100, but they’re going to sound awful.  You know Aerosmith is going to cost more, but will be epic.  You would be foolish to say to Steven Tyler’s agent, “Hey can you come down in price, my neighbors will do the job for $100.”  DJs need to be approached the same way, and if they are willing to lower their price point to compete on a level that they’ve already surpassed then that’s not a good sign.  In fact, you can use that price to tell if the DJ is any good.  I’ll just be honest with you – for a spring/summer/fall wedding in this area if a DJ charges less than $800 they are the garage band.  Now, every once in a while a DJ might give a small discount, run a promotion, or they have lower rates for certain events out of season, and that’s ok.  Real DJs know their market, they’ve put together a business plan, and they charge accordingly.  You’re probably wondering how it helps you when you get charged more, and here’s your answer:  It ensures that the DJ you hire stays in business to serve you.  When you book a DJ a year out for a wedding, sweet 16, school dance, or graduation party you don’t want to be caught by surprise when that DJ goes out of business.  We get 50-100 calls per season from brides that have DJs who they hired for a few hundred bucks that back out on them, or don’t exist anymore.  These clients thought that they were saving a few dollars, but what ended up happening was an expensive mistake.  That’s why if a DJ is willing to cut their price just to undercut someone else, or they are really cheap to begin with, that is a red flag to walk away from.  They are racing to the bottom, and you don’t want to crash and burn with them.

We are proud to announce a new way for us to setup to add that extra “oomph” to your reception.  Therefore, we’d like to take this moment to share with all of our followers, and future customers what they may have to look forward to.  

Before you look at the following pictures know a few things:

We can only use this rig under certain conditions.  One of those is that your venue must allow us 3 hours for setup, and 2 hours for teardown.  We had it done in less time than that, but just to be on the safe side that is the time that we will require.  The second condition is that you have chosen our Premier Package, and the third is that your venue has to be able to have room for us to set this up.  So no less than 10ft ceilings, and a 10ft deep by 15ft wide area for us to setup.  

So, if the above described paragraph is you, then here is what you have to look forward to as an upgrade for the Premier Package:

That’s right.  A DJ booth that combines classy and cool.  We here at SoundFire DJ are always looking for ways to make our presentation better for our clients at every turn.  Stay tuned.  We’re going to have some more great wedding tips, as well as announcements for any future upgrades we will be adding.  Thanks so much for reading, and as always, if you want to “set your night on fire” give us a call.  920-403-0827

When it comes to wedding planning 85% of couples are doing it for the first time.  Some couples are lucky and happen to have close friends who are able to help with their planning, and some couples don’t have that advantage.  Planning can be a daunting task, and leaves most brides confused as to what’s important and what isn’t.

St. Louis Bride & Groom found the following for when it came to brides and their wedding planning:

• Almost 100% say they would have spent more of their budget on the entertainment.
  
• During wedding planning, Brides say their highest priority is their attire, followed by the reception site and caterer – at this point reception entertainment is among the least of their priorities.  Within one week after the reception, 78% of Brides say they would have made the entertainment their highest priority!
  
• When asked 81% of guests say the thing they remember most about a wedding is the entertainment.

So in the spirit of these statistics here are the top 5 ways to control cost and stick to your budget while still giving yourself and your guests an amazing reception:

5.  Real flowers for you and your wedding party’s bouquets/boutonnieres, fake flowers for the tables & decor.

This one doesn’t take much explaining.  Real flowers are expensive, they can fall apart easily, and unless you preserve them they will dry out, turn brown, and decompose.  If you watch your local crafts store for a good sale you can pick up beautiful silk flowers for a fraction of the cost of real flowers to adorn your table centerpieces, and other areas you may want flowers.  I guarantee you no one is going to say anything about your flowers being fake.  Most people won’t even remember in a month.

4.  Make your own table centerpieces.

Table centerpieces are great, and it’s nice to have something pretty to look at in the middle of the table.  Two things to consider though:  1. Make sure your centerpieces don’t take up so much room that there isn’t space for food & drink (especially important if you have a “family style” meal service).  2.  Keep it simple for the staff at your venue hall to break down your centerpieces, and remove them from the table.   Especially helpful if tables need to be removed from the dance floor after dinner.

Again, your local crafts store is a great resource for finding great decorations that will help you save money and create something unique and elegant.  Here are a few ideas we found on another website.

3.  Skip the chair covers.

This is one of those things that’s really not needed 90% of the time.  Most venues have nice looking chairs, especially if they focus on weddings.  It’s also one of those things that your guests are not going to remember in a month or two.  Unless the venue has really ugly chairs, or if you can get them for an extremely low price (like 75 cents a chair) they are not worth it.  Think about this for a second.  Let’s say you have 200 guests at your wedding, and chair covers cost $2 per chair.  That’s $400 that could have gone toward spending money on the honeymoon, extra pampering, a better photographer, or ideally a better DJ. 

2.  Open Bar – don’t do it.

We’ve been to countless weddings, and here’s what we see.  When there’s an open bar people order drinks like prohibition is coming back tomorrow, and then they don’t even finish them.  You literally see half-consumed cocktails sitting everywhere, and when someone can’t figure out which drink is theirs’ they just go order another one.  At most consider providing soft drinks and one or two kinds of beer.  For the beer most venues will just have you pay for the keg(s) which aren’t that expensive.  Sometimes you can even do just a half keg if you have a smaller guest list.  Again, open bars are a huge waste of your budget, and it also has a tendency to bring out the demons in certain people.  Your wedding isn’t the place for this.

1.  Control your guest list!

This is the number one way to control cost at your wedding.  In another article on our site we showed you an exploded pie chart of what your budget break down should look like.  Your guests are the most expensive part of your budget (the 35% part), and that’s why this is also the best area to help control your budget. 

On average the cost of each wedding guest ranges from $131 to $160 in Brown County (source:  www.costofwedding.com).  If you take 10 guests off of your list that saves you $1300-$1600!  Again, this is money that can go toward your honeymoon, pampering, or better vendors to have a better quality reception. 

If you’re looking for a quality DJ to make your night fun and exciting call SoundFire DJ for a no obligation audition.  We’ll put together a package tailored to your needs and budget.  Call us today: (920) 403-0827 or Contact Us through our website.

So you’re searching for a DJ.  You call several entertainment companies, get quotes, they all tell you what they do (or some just tell you what equipment they use), and you’re left with a list that leads to more questions.

Why does this DJ cost $1500+, but this one only costs $150 (and everything in between)?  What’s the difference?  Don’t they all just show up and play music?

So why wouldn’t you want a DJ who will play all night, have great reviews & a great reputation, is reliable, knows how to smoothly run your night (the DJ will control the flow of your evening), looks nice (does their setup look clean, does the DJ look clean and dresses to your specification), and of course have a GREAT sound system?  Talk about a rhetorical question!  Of course you want this, so why not have this be the first question you ask a DJ?  After all isn’t this of highest importance?

Lastly, you want to meet with your DJ, or, at the very least, have a phone consultation.  Your DJ does a lot more than play music for you and your guests to dance to, and if “managing a playlist” is all they say they do then that’s another sign to move on.  Your DJ will be interacting with your guests, facilitating events on your timeline, emceeing, and working with your other vendors.  If your DJ seems to have a bad attitude or a personality conflict with you then don’t feel bad saying that you don’t think it’s going to work out, and if they try to offer a lower price to compensate for this don’t fall for it.  It’s not worth it. 

The best thing you can do is pick a DJ based on value, quality, and compatibility.  You may think that finding a cheap DJ means you’re getting great value, but when that cheap DJ skips your gig because someone else offered them $50 more and makes off with your deposit too you won’t think they’re much of a value anymore.  Meanwhile, when you look in the price range of more serious providers you have to weigh the value you feel you’re receiving.  For more help with your wedding planning check out our article on what your wedding budget should look like, and why price should be the last question to ask a DJ.  Thanks again for reading, and if you want to set your night on fire give us a call at 920-403-0827 or Contact Us here through our website.

I know the first thing that came to mind when you read this headline, “What are you even talking about?”  Most people when shopping for a DJ service don’t even know to look into what this is when shopping for a DJ, they just hit up Google for “DJ in (insert your city here)”. 

Here’s the difference:
Multi Op. – This is a DJ service that has multiple performance systems and personnel.  This is a company that handles multiple events on the same day.  Here’s the catch – often times these DJ services say that they are “full-time”, and they are partly telling the truth.  Typically only the owner, and maybe one other person, is full-time while the rest of the DJs are part-time.  Chances are the owner only does the highest paid jobs while their part-time people handle the smaller, or lower-paying jobs. 

Single Op. – This is a DJ service that has one operator and one setup.  The vast majority of DJ services are single operator where the service is independently owned and operated.  These DJ services may be part-time or full-time, but it’s easier to tell because if the owner has a 9-5 job they go to during the week then they are part-time when it comes to DJing. 

There’s more difference to each DJ service than just the name, and here is a very basic question you can ask when you are interviewing a DJ service for your special event:

“Will the DJ who is going to be performing at my event be the person I will primarily communicate with throughout the planning process?”

By asking this question you are asking if your experience will be as seamless as possible.  There is always the possibility for miscommunications to happen between human beings.  However, the more human beings you put in that chain the greater the chance for miscommunication to happen.

Here is where it is a good idea to check reviews about the DJ service you’re dealing with too.  Even under good reviews you may read something like this, “The (owner of multi op.) was great to talk to, and the DJ they sent to do our reception did well too.”  Ok, that’s all well & good.  However, keep looking through their reviews and a lot of times you will find examples where the second half of that review is not as complimentary. 

With Single Op. you get the planning and execution of your event handled by the same person.  

Let’s break this down into some simple Pros & Cons about both:

Multi Op. Pros:

• Multiple units = more backup equipment & staff available in case of emergency and greater consistency with a substitute DJ.  These circumstances are extremely rare.
  
• There will be a full-time person, usually the owner, available to talk to when calling.

Multi Op. Cons:

• Most of the DJs are part-time. 
  
• Often times you will meet your DJ(s) before your event, but they won’t primarily be handling your planning.

Single Op. Pros:

• Owner operated – the owner always goes the extra mile because it’s their name on the door. 
  
• Planning & execution handled by the same person – they know your event plan very well since they’re the one who has been with you through the planning process.

Single Op. Cons:

• In case of an emergency they typically bring in another local company.  This is only listed as a con because of the fact that an outside company may vary in style more than who you hired originally.
• Your DJ may be part-time, and if they have another job that can potentially conflict with your event; that has the potential to cause a problem.  However, this can easily be avoided by checking if your DJ is full-time or part-time.
  

So which one is the best?  Well, in a perfect world a multi op. that operates like a single op. would be the ideal.  However, this kind of business model is very rare, and I’ll choose not to bore you at this point as to why that is.  What is more common are single op. service providers who network with each other, and there may be some multi op. providers who participate as well in this network.  Some will say they are part of a national association that network DJs together such as ADJA or NAME.  However, it is not necessary for a DJ company to be a part of these associations to network with other local service providers, and DJs who pay for membership in these associations aren’t necessarily higher quality than DJs who don’t.  The best advice we can give is check reviews, and ask for referen

SoundFire DJ does network with other DJ service providers in the area, and we strive to deliver every single one of our customers an amazing experience.  You will get that personal level of service from start to finish with the same person helping you through the planning process and executing that plan on your special day.  Any last minute changes?  We’re flexible enough to work on-the-fly while sticking as close to your plan as possible.  After all that’s what you get when you hire an experienced & talented entertainment service like SoundFire DJ.  Give us a call today, and experience the difference.

Pictured above is a generally accepted guideline to what percentage of your budget should be dedicated to each part of your wedding expenses.  Of course, if you search around on the Internet you’ll find different opinions on this.  You may also place more or less importance on a honeymoon vs. accessories and pampering.  It’s not set in stone, but it’s a great guideline.  We love sharing helpful information with our customers, and our site visitors.

Of course, you are reading Wedding Pro Tips from a DJ website so we’re going to focus for a minute on that 15% allocation and why it’s important:

After the Vows*

• 72% of all brides say they wish they would have spent more time choosing their reception entertainment.
  
• Almost 100% say they would have spent more of their budget on the entertainment.
  
• During wedding planning, Brides say their highest priority is their attire, followed by the reception site and caterer – at this point reception entertainment is among the least of their priorities.  Within one week after the reception, 78% of Brides say they would have made the entertainment their highest priority!
  
• When asked 81% of guests say the thing they remember most about a wedding is the entertainment.
  
• 65% of all couples that chose a band to entertain at their wedding stated that, if they had to do it all over again, they would have chosen a DJ. (click this sentence for more info)
  

*These statistics were published in St. Louis Bride & Groom Magazine in 2003.  Sources for the survey include:  Simmons, 2001; USA Today, 2002; National Bridal Service, 2001; The Knot, 2002; Brides Magazine, 2001.

Why does this survey sound like most Brides have a case of hind-sight being 20/20?

Most brides forget about entertainment until the last minute, and then typically have, on average, about 4% of their budget to allocate.  If you’re spending $10,000 on your wedding (which is just over a third of the national average) that only leaves you with $400 for your music and entertainment.  So then these brides scramble to find a $400-$500 hobbyist DJ, for that price they only get 4 hours of mediocre entertainment, and answer surveys like the one above wishing they had allocated the $1500 for a professional to cover the whole day.  Now in our neck of the woods the prices on DJs varies greatly which makes it confusing for brides who are trying to plan.  Even if you don’t go with us, we want to help you have an idea of what a good DJ charges, and have it allocated in your budget, so you don’t end up like the majority of brides in this survey.  If you follow this chart, you should only ever hire a $400-$500 DJ if your wedding budget equals roughly $2700-$3300.  The average amount of money spent on a wedding in Brown County, WI is $24,930 (source:  costofwedding.com).  Therefore, the average bride in this area should budget roughly $3,740 for their entertainment.  Now most of the DJ service providers in our area, ourselves included, have packages well within that amount.  Plus, we even added a streamlined level of service to help accommodate brides who truly do have a tight budget.  If we can give you one other solid piece of advice regarding your music/entertainment it would be this:  DO NOT, UNDER ANY CIRCUMSTANCES, PLAN ON DOING WHAT IS CALLED AN “IPOD WEDDING”.  It’s actually more expensive than you think to do this, and it’s incredibly tacky. In fact, we have an entire blog post explaining what it would take to do an iPod wedding, and why it will end up costing you more.

Moral of the story:  budget properly ahead of time.  Try to find items and services that fit in the percentages listed in the chart above.  If you need to save money or control costs the most effective way to do this is to control your guest list.  Controlling your guest list can take the biggest piece of the pie chart, put it on a diet, and let it make room for things like spending money on your honeymoon or a little extra pampering.  The average cost per guest at a wedding is between $120-$160.  Try to focus on family first, and then invite friends you know will stay and have the most fun with you.  Another area that’s easy to save money in is decor.  You’d be amazed at the lovely and meaningful centerpieces we’ve seen couples come up with using items they were able to find at their local crafts store.  If you’d like to hear some great suggestions give us a call.  920-403-0827

Do you disagree with this figure?  Don’t just take our word for it – and when reading this article know that we value you and your day.  Providing you with outstanding entertainment isn’t a hobby for us.  This is what we do.

We have noticed several websites including blogs, and even Good Morning America talk about using an iPod for your reception dance music.  Our first reaction to these articles, and the people who think this actually works, can be summed up by a grumpy cat, “No!”  

Do DJs use iPods?  Rarely.  Usually they are there just as a backup in case of a malfunction and we need to get a song going quickly.  Sometimes we use iPhones and iPads as remote controls when we do sound checks or have to leave the booth to emcee in another area of the room.  By no means were these devices ever designed to take the place of a DJ or proper DJ equipment.  They are a tool, not the craftsman.  Plus iPods are severely limited in their capability to mix songs together with no way to beat match songs, or add effects or transitions with the only exception being a 5 second crossfade.  Bottom line, an iPod is a last resort tool in case of an emergency.

If you are considering doing an iPod wedding because you think it will save you money please call us about our “Streamlined” packages first.  Our streamlined service offers everything you need to have a great party on a tight budget.  Plus, you still get a professional DJ and emcee to create that perfect atmosphere.

For the sake of argument though, let’s look at what it would take to do an iPod wedding.  We’ll look at cost, time invested, and the complete lack of convenience.


First you need an iPod.  The least expensive one that can store enough music for your night and make changing tunes simple is the iPod Nano.  So there’s $150.  If you’re thinking of using your iPhone or iPad this is a bad idea because chances are a phone call, or a notification will interrupt playback at some point.  You may already have an iPod, but at some point you or someone else paid for that iPod, and it still counts as a cost.

Running total: $150 plus tax, and a trip to Best Buy or the Apple Store to buy your iPod if you don’t have one already.

Next you need speakers.  No, your home stereo speakers won’t cut it here, and neither will your computer speakers.  If these were good enough tools for the job then DJs would use them too.  They’re not.  So, the most cost effective route is to rent proper live PA speakers.  Now, places that rent this sort of thing are typically going to rent you a used unit or floor model from last year, and just like a rental car, whoever rented these before you have probably put them through a little beating just to see how loud they would go.  Rental units are typically the lowest end speakers for the brand that the rental house deals with.  Also, having backup equipment is even more important since failure rates on rented equipment tend to be much higher.  Now, let’s say your rental per speaker is $50-$100.  In fact, let’s just say it costs roughly $250-$300 to rent three mains (2 for performance, 1 for backup), and a sub.

Running total: $400, plus the time it takes to research your equipment and rental choice.  If you’re having more than 100 people at your wedding you will probably have to upgrade the quality of your speaker rental too.

Now you need a way to connect the speakers to your iPod.  Chances are the place that rented the speakers may have cables for you to rent too.  They would probably charge about $20 for this.

Running total: $420

Next you need music.  Here’s where I may lose you, but it’s important for you to read this.  Most of your music, while it may be great to listen to in the car, doesn’t work to keep people dancing at your reception.  AC/DC or Guns N Roses may be great for blasting out your windows on a summer day, but no one knows how to dance to it unless you plan on having an air guitar or head-banging contest. Also, the songs that get people out on the dance floor at a wedding most people don’t keep on their iPods.  You should also keep in mind that your guests aren’t going to have the same taste in music as you, and they will want to feel included or they leave early because they feel left out. Chances are you don’t have a big enough library to take many requests from your guests.  That iPod Nano can’t download songs from the internet either.  Do you have all of the clean versions of the music in your library?  For example, if you start playing the wrong version of a popular Cee-Lo Green song you’re bound to get some complaints; especially if there are children present.  If you’re trying to cheap-out on an iPod reception chances are you don’t want to have to re-purchase music you already have just to get the clean versions.  Also, who’s going to manage the music to make sure people hear what they want to keep dancing?  Even professional DJs sometimes play a song that clears a dance floor, but they recover immediately by seamlessly mixing in a new song.  Watch someone who doesn’t know how to do this try it, and it usually doesn’t turn out well.  Most of the articles we’ve read about doing an iPod wedding suggest you get someone to watch the sound system to A) make sure it keeps playing, and B) make sure the wrong people don’t mess with it.  It’s really bad taste to ask a guest to work at your wedding reception.  So, maybe you pay a friend that you didn’t originally plan on inviting $50 to watch the iPod for you that night. 
Music: $400 plus tax
(This price reflects that to be properly prepared you should have at least 400 songs on hand to cover your must-play songs, and handle some popular requests you may get from your guests.   We show up with a library of roughly 16,000 songs, and have the capability to add more on the spot through our specialized DJ music service provided there is either WI-fi or cellular access.)
Friend at the table: $50

Running total:   $870  plus you can easily spend up to a month trying to figure out your playlist.  How much is your time worth?

Now, what about lighting?  Let’s say you rent some very basic lights from the same place that rented you the speakers.  Depending on what you rent can make the cost vary.  Let’s say you spend $50-$100.

Running total:  $970

Last, the most important thing left in this puzzle is insurance.  If your guests get hurt by equipment that falls on them are you covered?  No, you’re not.  That is unless you buy a DJ, or wedding insurance policy that covers liability and rental equipment.  Think that guest won’t sue if they get hurt?  It’s not always up to your guests.  Sometimes their insurance companies require they file a lawsuit to cover claims.  Also, if you bring back damaged rental equipment the rental company will bill you for the replacement cost.  Bottom line, don’t skip insurance.  Cost is $100-$400, and possibly any deductibles in the event of an incident.

Running total:  $1370 plus the time it takes for you to research coverage and options

So grand total, with your time not considered, is roughly $1400!!
We’ll leave it up to you to determine how much your time is worth and add it on to this total.  This cost is a bare minimum too!  We haven’t factored in if you use an iPod touch or an iPad instead of the iPod Nano, we haven’t factored in if you have to buy any equipment because it isn’t available for rent, and we haven’t factored transportation costs or deductibles on insurance.

There’s a lot more we could talk about in the planning phase, but now we’ll cut right to the day of, or the night before, your wedding.

So, now you have to pick up all of this equipment that you’re renting.  Is your vehicle big enough to haul all of the equipment?  Next, do you know how to hook up all of the equipment?  If you get into an accident while transporting the equipment will your auto insurance cover that equipment?  What if a cable shorts out during setup or the reception?  Do you know how to change an audio cable out without damaging the speakers?  What if you hurt yourself carrying something or setting up?

There’s another big thing to consider too.  No matter how well you may do with completing the tasks we stated above you can’t get around the fact that an iPod reception just looks cheap.  Guests at a wedding expect certain things:  a beautiful bride, a meal, and great entertainment (entertainment being the #1 thing your guests will remember after your special day – don’t just take our word for it).  Guests expect a DJ or a band, or both.  Not an iPod.  Your friend who you barely paid, or “voluntold”, to supervise the iPod probably isn’t going to emcee (notice we didn’t list a microphone in the equipment above).  Also, when that playlist you picked doesn’t work as well as you had hoped people are going to excuse themselves early. 

Then after you’re done with this equipment you have to return it on time or else there are extra fees.  Any bride & groom will tell you that after their wedding day they just want to relax and enjoy a few days as newlyweds.  The last thing you want to do is have to tear down this stuff and haul it back.

When you consider adding the cost up, and the extra amount of work you would have to put in to do this; suddenly a DJ looks a lot better.  Also, we hope this provides you with a better understanding of why DJs cost what they do.  Especially the DJs that care enough to invest in proper training and quality equipment.  This should also make you think twice about what you’re not getting if you go with that cheap DJ.  We’ll give you a hint:  usually they don’t carry insurance or backup equipment, and the equipment they do use is on par with old rental equipment that wasn’t good enough to rent anymore.  We’ve heard of even worse too.  Just don’t do it.

This is your wedding day.  It’s a once in a lifetime occasion, and one of the biggest days in your life.  Even if it’s not your first marriage, it’s just as important as if it were the first.  Do you want to even risk ruining it with poor entertainment?  After reading this we hope you see the value in hiring proper entertainment for your wedding.  Thanks for taking time to read this Wedding Pro Tip brought to you by SoundFire DJ.

Let us help you make your night what it deserves to be so you can enjoy yourself.  Call us today – 920-403-0827

So, you’ve got a ring, a date, and a place.  Now is the time when most couples planning their wedding start filling in the necessary details.  Of course when it comes to entertainment this is the classic dilemma some couples face:  Do I hire a DJ or a band?

Now, at SoundFire DJ we are all professional musicians as well as DJs.  I make a point of telling you this to assure you we do not have a bias toward one or the other.  Our goal is to help you make the best decision for your entertainment options.  After all, we are more concerned with providing you with expertise instead of selling you on one service or another.

So, let’s look at some simple pros and cons of each.  We’ll start with a band.

Bands-
Pros:

• Live music has a certain authenticity & energy.
• Unique sound and interpretation of music.  Each song is one of a kind.
  
• Fascinating to watch the musicians create the music right before your eyes.
• The style of music stays relatively consistent throughout the performance.
  

Cons:

• Limited selection of music or repertoire.
• Limited styles of music due to limited instrumentation.
• Has to take breaks several times throughout the evening.
• You may be neglecting a portion of your guests by not having music that fits their tastes.
  

• Often times the volume level remains the same during dinner as during the dance which makes it harder for you and your guests to have conversation during dinner.

• Large footprint in your reception hall.  Bands take up a lot of space!

• Some interpretations of songs may not be favorable to you and your guests.

DJs-
Pros:

• Capable of providing a large range of music.
• Can (and should) cater to all of your guests by having something for all musical tastes.
• Smaller footprint in your reception hall.
• Often times provides dance lighting to enhance the mood of the music.
• Professional wedding DJs will have excellent emcee skills.
• Can easily adjust the volume to accommodate dinner & cocktail music.

• Unique performance with how the DJ mixes songs and reads your crowd.

• The music runs all night, and only stops for games or traditions.

Cons:

• Watching a DJ mix isn’t always as exciting as watching a drummer wail or a guitar player shred.
• There is no musical interpretation as all music is pre-recorded.
• The style of music may change too drastically or too much if not mixed properly.

So, looking critically at this list of pros and cons we see that a DJ has a little more flexibility than a band.  Now, if there is a smaller wedding where the guests have a more focused taste in music a band can be a huge success!  Bands are typically a little more exciting to watch than DJs, but if you want people dancing all night a DJ is equally equipped to provide that.

Ok, you really, really want a live band at your wedding, but you want to make sure your guests are all pleased.  You also want the music to run all night, and keep the excitement going.  Here’s what you do:  Hire a DJ to compliment your live band.  Here’s why:

• A DJ with good emcee skills can keep the crowd engaged for games & traditions so the band can stay ready to perform music.
• Your DJ can provide great music to keep the energy going while the band takes their breaks throughout the evening.
• Your DJ may also provide dance lighting which most bands do not include.
  

• Your DJ may also be able to provide additional sound reinforcement and speaker tuning to help the band sound better.

In the end it comes down to what you decide is best for your wedding reception.  We certainly know from experience that a DJ, or a DJ with a live band is the best way to go for your wedding entertainment.  Also, given the fact that the entertainment is the most important part of your reception, we invite you to do your research.  We have made ourselves available to the public as free consultants for your wedding entertainment.  If you need wedding entertainment, and we have your date available we can also talk about what we can provide for you.  Thanks for reading this “Wedding Pro Tip”! 

Contact SoundFire DJ today, and experience the difference.

UPDATE: It looks like The Knot has written an article on this too, if you didn’t want to just take our word for it!

1. I Won’t Give Up – Jason Mraz
2. At Last – Etta James
3. You & Me – Dave Matthews Band
4. God Gave Me You – Dave Barnes
5. A Thousand Years – Christina Perri
6. All Of Me – John Legend
7. You Are The Best Thing – Ray Lamontagne
8. My Best Friend – Tim McGraw
9. Bless The Broken Road – Rascal Flatts
10. Can’t Help Falling In Love – Elvis Presley
11. Amazed – Lonestar
12. Everything – Michael Buble
13. Marry Me – Train
14. Make You Feel My Love – Adele
15. Hero – Enrique Iglesias
16. I Cross My Heart – George Strait
17. I Gotta Feeling – Black Eyed Peas
18. All of Me – Harry Connick Jr.
19. Lucky – Jason Mraz & Colbie Caillat
20. Me And You – Kenny Chesney

We have received many calls over the years from people who have been in a very stressful situation.  It’s less than 2 months before their wedding, and their DJ backed out on them.

More often than not there are two factors that contribute to this scenario:  1) There was no contract between the client and the DJ.  2) The DJ got offered better pay to go play somewhere else.

Often times these are DJs that are hobbyists, and usually people find them on Craigslist.  We strongly advise anyone who reads this that if your wedding DJ currently advertises on Craigslist you should probably look elsewhere.  Sometimes these wanna-be DJs get a little more clever and sign up on pay per lead websites where other professionals also post their services.  They may do fine at a birthday party, or a tailgate party, but a wedding is too important.  That’s why you should always check their references and testimonials, and meet with them in person before buying any services.

We also find that customers get themselves into these situations trying to save a buck on their entertainment.  Like the old adage says, “You get what you pay for.”  What’s even worse for these customers is that they usually lose out on whatever money they gave these wanna-be DJs since there are no written terms to dictate refund policies.  To be blunt, it sucks for the customer in two ways.  On one hand now the customer has to find a DJ last minute, and on the other is the fact that their DJ budget is now inflated because that cheap DJ just ran off with their money.  All of this can be avoided by hiring a professional provider in the first place.

Save some money on food and decorations (it’s been proven that your guests forget these things very quickly), and put that toward your DJ and photographer.  Those are two most important professionals you hire on your wedding day.  Your photos you will keep forever.  Your DJ will make sure people look happy and are having a good time when their picture is taken at your reception. 

At SoundFire DJ we will always work on contract with you so your date is guaranteed.  We don’t base our service on price.  We base our service on value.  We offer a high level of customer service and reliability.  Our integrity and dedication to our customers comes first.

Call us today to book your event, and experience the difference!
920-403-0827

We’re going to give one of our first pro tips about DJ’s today.  It’s not only something that frustrates nearly every DJ, but it is also one of the biggest mistakes people make when picking out a DJ or any other service provider.  The first question a DJ usually gets asked is, “How much do you charge?”  Hiring any professional for your wedding is like doing a job interview.  Think about any job interview you’ve been in.  The money is almost always one of the very last things to come up, and for good reason too.

Here are some much better questions to ask, and further proof why price is always the last question you should ask. 

1. Please tell me about you and your services?
Not all DJs are the same.  Different personalities, levels of experience, background, and more is why some DJs work for some weddings & parties and others don’t.  You want to be able to have a good relationship with your DJ so personality is key, and you don’t want to leave your important day in the hands of someone inexperienced.

2. May I see you perform at another wedding?
Here’s a trick question that instantly tells you if you have an amateur or a pro.  If they are willing to let you crash another person’s wedding, who will they let show up to yours?  If they say “Yes” to this politely decline and move on.

3. Do you like to dance?
If you have a DJ that doesn’t like to dance chances are that DJ will stay in the booth all night. At the same time you hope they’re not over the top too. Most wedding parties want an entertainer that is going to interact with the crowd and keep the party going. Make sure your DJ matches your style.

4. Are you insured?
A lot of wedding reception halls are starting to clamp down on DJs not being insured.  This is one of those things that brides don’t find out about until about a week before their wedding.  Then the DJ can’t play, and the bride are groom are scrambling to find someone else who is insured that is free on short notice.  Icing on the cake:  you’re probably going to lose your deposit from the DJ too.

Lastly, use your instinct.  If you have a good feeling with the DJ set up a meeting with them to sit down face to face.  Chances are you’ll meet at a coffee shop and get free coffee during your meeting (you will with us).

After reviewing what you talked about on the phone, then it is the best time to start talking about price for three reasons.  
First, you can read the DJ a little better to make your decision.  If they seem confident and well-spoken, that’s a good sign.  If they’re nervous and fumbling their words, you may want to reconsider.
Second, if the price sounds good based on the value and talent they bring most DJs will have the ability to get your date secured on the spot.
Third, the DJ will want to book your wedding as well, and this is a good time to negotiate services.  Don’t expect them to throw things in for free, but they should be able to flex or tweak their packages to work with you (i.e. If the DJ includes certain lighting you don’t need, can you get a discount if it isn’t used?)

We hope this pro tip helps you be more successful when picking out a DJ.  Our goal is that we want you to have the best wedding, and the best customer service.  If you have a date coming up just send us a message to check our availability!

P.S. This is what can happen when you make selecting your DJ all about price: